Daily Archives:April 1, 2015

Social Media and Google

Does Social Media Activity Influence Google Rankings?

01 Apr 15
ROI Content Marketing
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Ever since the beginning of the seo craze years ago, webmasters have been debating the pros and cons of social media activity and its impact on search engine rankings, specifically in relation to Google. Spokespeople for Google, including Matt Cutts, the Head of Google’s Webspam Team, have adamantly denied suggestions that social media directly affects a website’s rankings on Google, but this article will explain why social media does correlate with search engine visibility and rankings.

Social Media Marketing Can Drive Traffic to Your Company’s Website

I recently asked my boss if I could create a Twitter account to prove that building a network on social media may lead to greater visibility and presence online. Within a few days, our company had nearly 100 followers, about 10 “favorited” tweets, and several “mentions”. In addition to being active on Twitter, we setup a Bitly account so we could create custom links and track how many Twitter users actually followed the links. We immediately noticed we were getting activity on our links, and our website traffic was increasing as well. So how does this correlate with search engine rankings?

The more frequently your brand is mentioned and seen on the web, the better your search engine rankings will be. This is especially true with Google’s own social networking site, Google Plus. The more circles you join, the more active you are, the more your content is +1’d and shared—the more your traffic will increase and the more Google will like your website. Google also likes it when you use other popular social sites like Facebook, Twitter, Pinterest, and Tumblr.

Social Media Gives You a Platform to Interact

Jason Demers, a contributor for Forbes, discussed The Three Pillars of SEO for 2014 in a fantastic article published earlier this year. It’s no surprise that social media is one of the three pillars mentioned in the article. Not only does social media drive traffic to your website, but it also gives you an opportunity to interact with followers and potential clients. You may be thinking—“social media is for companies involved in business-to-consumer marketing, but I focus exclusively on business-to -business marketing in my industry.” If this is your mindset, I have great news for you. There are hundreds, possibly thousands of social sites on the web that were made specifically for b2b marketers (Twitter, LinkedIn, and Explore B2B are great places to start). No matter who your target audience is, you need a social strategy to improve brand awareness.

Like Link Building Much?

For years link building has been the central focus for seo’s and marketing firms. Link building is still alive and well, though the quality standards have changed drastically since Google’s Penguin 2.0 and subsequent 2.1 update. It’s no longer valuable to simply create a bunch of spun content and blast it out to various sites around the web. Instead, a webmaster or marketer is encouraged to take special care when planning a link building strategy. Interestingly enough, link building can be accomplished in the social sphere, and in some cases can be more effective than submitting content to content submission sites.

Community web forums like Reddit give companies and webmasters an opportunity to share content they’ve produced on a blog or external website. When a link is posted on Redditt, users are able to rank content and make comments, which can bring a lot of brand awareness if the content is high quality. Marketers and webmasters can also build relationships online and share links to offsite and onsite content when the opportunity arises. Social media users will be upset if you’re bombarding them with promotional messages, but if the relationship is solid, they won’t mind a link here and there.

Tying it all Together

Hopefully this article has opened your eyes to the advantages of social media marketing and it’s effect on search engine rankings. Just remember, like any smart company, Google doesn’t show all of its cards to the public. Though spokespeople may say social isn’t extremely important, you can’t argue with the results. For more information on digital marketing and advertising, contact us for a free consultation.



Twitter Marketing Strategy

5 Twitter Rules to Live by

01 Apr 15
ROI Content Marketing
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Everyone is familiar with those companies and individuals that refuse to stop touting their own greatness on Twitter. Frankly, we’re all tired of hearing from those people, but it’s even worse when “that guy” or “that girl” or “that company” is you. Yes it may be hard to digest, but realize no one is immune from the temptation to promote oneself on Twitter. The social network makes it so easy, and it’s only 140 characters so it can’t be that bad right? Wrong. If you plan to use Twitter to market yourself and promote your brand, pay close attention to the following Twitter rules that every marketer and business owner should live by.

Give Helpful Tips and Provide Free Information

If you ask any social media guru to tell you the number one rule to live by, it’d be this one. Social Media is not an opportunity to talk to customers and clients about the services you offer, but it is a chance to establish yourself as an authority figure in a particular industry. Yes it’s true that every marketing tactic needs to measure ROI, but your early Twitter efforts should focus on building your network, attracting new followers, and disseminating useful information that everyone can use to their advantage. When you become helpful instead of promotional the people in your network will begin to see your value and they may reach out to you about the products and services you offer without a prompt. No matter what, always provide information that helps people solve a problem or answer a question. Once the relationship is established you can begin making followers aware of discounted or free products that will help them be more successful in their business.

Use Authentic Communication

Regular Twitter users can spot an automated message from 3,000 miles away, so it shouldn’t surprise you that it’s not the most effective way to reach out to potential followers. If you decide to engage in communication on Twitter, let the user know you actually care about having a discussion. If you liked a particular tweet posted by someone, mention something specific from the tweet in your message and tell them you’re looking forward to future posts. You’ll find that the more you engage sincerely with other users, the more you’ll earn “favorite” tweets, retweets, and comments on your feed. You’ll also get more followers because other users will see you interacting on a consistent basis with Twitter users. The increase in followers will lead to more traffic when you send out a tweet.

Don’t Focus on Too Many Social Platforms at Once

Too many marketers believe that being active in the social media scene means creating an account for every social networking site in existence. While this may initially seem like a genius idea, you’ll quickly learn you don’t have the time or resources to stay active on each platform. With that in mind, be sure to research the platform your potential customers or clients are using and sign up for an account on those. It’s smart to only operate on 3-5 platforms at once, but the fewer the better. The good news is any business can use Twitter, whether your focus is B2C or B2B marketing.

Don’t Obsess About Your Number of Followers

Traditionally marketers measure their success on Twitter by looking at their total “number of followers”. While it is important to have followers, you should never use that as the benchmark for a successful campaign. Instead you might consider focusing on how many times you can start a relevant conversation with someone, or if your response time is appropriate. In time, you’ll see your number of followers increase as you engage with them. Do your research and pay attention to which posts are most effective with your Twitter audience and you’ll always be headed in a positive direction.

Stay True to Your Brand

In the end it’s all about staying true to your brand. It’s smart to take advice from marketing professionals who know their way around the social media sphere, but at the end of the day the originality of your brand is what will win people over. Don’t copy what someone else verbatim. Step out of your comfort zone and reach out to your customers and clients. They’re waiting for you!